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Freelancing and Business
Finding Gigs vs. Finding Projects
The design and development community is over-saturated to say the least. We’re competing for any given client with a number of others that didn’t use to be as large some 3 or 4 years ago. Anyone who grabs a warez copy of Photoshop and Dreamweaver automatically calls themselves web designers. People constantly keep undercutting, and we’re all losing by the end of it. This isn’t a new topic by any means – we know the state of the industry we work in. We’re in it for our reasons, and we stay in it because we love what we do.
Freelancers: Do You Lead Alternate Lives?
I’ve been entertaining this idea in my mind for a little while now. Since I’ve been (poorly) attempting to manage my days with blocks of time for work, play, etc – I always find myself not being able to take a step away from work. While I love my job, it’s flexibility, and the outcome, I never find enough time to enjoy one of the main reasons I started freelancing: to spend time with my son.
Stop Designing Logos, Start Developing Brands
Yes, I said it. We focus way too much on the quality of a logo that we never spend enough time on the brand. In an article I posted on the DesignInformer a week ago I spoke about what a brand is – something people often get confused about. But it’s too often that we take brand and logo to be one in the same. Here’s my challenge: take the logo out of the mix, and focus on developing the brand properly.
Why “Throwing Something Up” Isn’t Worth It
We’ve all been in this situation before. We start working for that “perfect” client who seems to agree with you on everything. Everything is hunky-dory, and then they do something that pisses you off. Now, this is fine when that something comes later in the project when you don’t have to hold the grudge for too long, but what happens when it happens in the beginning? What happens when you put in that something extra they didn’t even pay for, and it ends up being a project in itself?
The Cure For the Common Headache: The Power of Trust
A lot of people have been complaining about their. We all have these hilarious stories about our clients that infuriate and, much later, make us laugh in the company of others. We get so ticked off clients don’t trust our decisions and make terrible design choices that we can’t convince them out of. Is it our client’s fault for making all these decisions and changes? What can we do?
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