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Design and Usability
Stop Designing Logos, Start Developing Brands
Yes, I said it. We focus way too much on the quality of a logo that we never spend enough time on the brand. In an article I posted on the DesignInformer a week ago I spoke about what a brand is – something people often get confused about. But it’s too often that we take brand and logo to be one in the same. Here’s my challenge: take the logo out of the mix, and focus on developing the brand properly.
Why “Throwing Something Up” Isn’t Worth It
We’ve all been in this situation before. We start working for that “perfect” client who seems to agree with you on everything. Everything is hunky-dory, and then they do something that pisses you off. Now, this is fine when that something comes later in the project when you don’t have to hold the grudge for too long, but what happens when it happens in the beginning? What happens when you put in that something extra they didn’t even pay for, and it ends up being a project in itself?
Why Bloggers Need Analytics and Usability Testing
I’ve recently been acquired by an online community to work as their editor. My job, while managing writers and their articles, promotion, et cetera, is to improve the community. So now that I’m starting and looking out into the future of where the blog is going, I realize that there are certain things that we need to know as editors, bloggers/writers to do our job properly.
How to Convince Your Clients That They Need Usability
So you’ve built all this knowledge of usability. You’ve read and keep up to blogs like UX Booth, UserFocus, et all, and you’ve built up a nice little toolbox of all these tricks and tools you want to use on your next client. You feel inspired and you’re excited to put all this extra time into the next big project, but then when you pitch it to a client, they give you a blank stare.
How To Test Usability Before Your Site Goes Live
With a myriad of articles appearing revolving around the theme of usability and user experience, designers have been challenged to look at their websites and creations in a new light. Through this, some have changed their websites, and some have shrugged things off. Still, what remains is that the role of usability and user experience in our designs is important and shouldn’t be overlooked.
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