Corporately Craptastic Content: Avoiding It with Your Clients
Corporately craptastic content is one of the most frustrating things to deal with as a copywriter. Especially when it comes from our clients.
Posts about Content Strategy
A Brief Matter
Content strategy starts where all client projects start: with the brief.
So You’ve Got a Great Idea for a Website. Now What?
The best way to take your idea from conception to completion, and make sure your site gets built as close as possible to the way you envisioned it, is to know exactly what you’re getting yourself into.
Lorem Ipsum Is a Crutch!
Lorem ipsum, the faux-latin text that means nothing and is used liberally and with little regard by designers to fill space in lieu of actual content, is a crutch.
How to Make Weak Writing Stronger by Eliminating Phrasal Verbs
One surefire way to make weak writing stronger and more effective is to eliminate phrasal verbs.