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Stop Designing Logos, Start Developing Brands

Yes, I said it. We focus way too much on the quality of a logo that we never spend enough time on the brand. In an article I posted on the DesignInformer a week ago I spoke about what a brand is – something people often get confused about. But it’s too often that we take brand and logo to be one in the same. Here’s my challenge: take the logo out of the mix, and focus on developing the brand properly.

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