How to Make Weak Writing Stronger by Eliminating Phrasal Verbs

In my time editing my own writing and the writing of others, I’ve found one surefire way to make weak writing stronger. Not only does this technique eliminate unnecessary words, it also improves precision and clarity in any piece. As an added bonus, following one simple rule will make your writing appear more professional, and…

Read MorePublished August 30, 2011 in Content Strategy

Great UX Is About More Than Just Design

James talks about the field of UX and it’s growth away from the user’s experience with the business itself, and how as UX professionals we must teach our clients why we built experiences the way we did so that users can have a consistent experience across all forms of communication with the company.

Read MorePublished August 9, 2011 in Design and Usability

The Importance of a Personal Elevator Pitch

James talks about the importance of telling people what you do for a living, and explaining it in a way where people come out feeling less like they’ve been sold to, and more like they’ve met someone they’re excited to find a project to work on with.

Read MorePublished July 6, 2011 in Business, Marketing

So You Want to Start a Startup

With blogs announcing more and more companies being bought out by big-name companies or getting millions of dollars in VC (venture capital) funding, people are jumping from their seats and headfirst into entrepreneurial ideas. But does it take a good idea to make it big?

Read MorePublished June 20, 2011 in Business

What I Learned from Startup Weekend

This past weekend, James had the opportunity to attend Startup Weekend Toronto 2011 where he met loads of amazing people with more amazing ideas and motivation to create them. In 54 hours, he worked with a team to go through two ideas, and a hell of a lot of tallboys. Here’s his side of the story!

Read MorePublished June 7, 2011 in Business, Design and Usability, Events

Clickable Table Rows with jQuery

Here at The Phuse, we do a lot of design and front-end development for web apps. Tables have a bit of a bad reputation in the web world but there are a lot of times where using a table makes sense according to the data being presented. One of the most common approaches to tabular…

Read MorePublished May 31, 2011 in Design and Usability, Development

The Responsible Client

Jim isn’t a happy client. After having done through months of work and receiving a subpar product (in his eyes), he is unsuccessful in his idea and blames it all on the team he put together. But maybe he has a point – maybe all these “clients from hell” people often talk about aren’t as much to blame as we make them out to be, and maybe we should be looking in the mirror to find the problem!

Read MorePublished May 23, 2011 in Business

Pro Bono 2011: The Trek for Teens Foundation

Pro bono work is important for design firms. Albeit the ability to experiment with new things, you’re supporting causes that you personally support and vouch for, and the Trek for Teens Foundation was just that. When they came to us looking for some help with their marketing initiatives. We responded with a resounding yes. We helped with everything from print to web design, managed social media campaigns, and more!

Read MorePublished May 18, 2011 in News and Announcements

Hack-proofing WordPress: Simple Basic Steps

For the past couple years, most of the websites I’ve made have been built on top of WordPress. I’ve found WordPress is super easy for clients to use, there is frequent updates fixing or adding features and almost endlessly customizable. The only downside (of any off-the-shelf system, really) is that the more people use it,…

Read MorePublished May 16, 2011 in Development, Wordpress