A Brief Matter

Content strategy starts where all client projects start: with the brief.

Read MorePublished May 8, 2012 in Content Strategy

How The Phuse Hires

Interviewing and hiring people over the past year has solidified a process that goes beyond a standard interview procedure to make sure that the people we hire are a good fit for our company, and nobody’s time is wasted in the process.

Read MorePublished April 30, 2012 in Business

So You’ve Got a Great Idea for a Website. Now What?

The best way to take your idea from conception to completion, and make sure your site gets built as close as possible to the way you envisioned it, is to know exactly what you’re getting yourself into.

Read MorePublished April 24, 2012 in Business, Content Strategy, Design and Usability

Long-term, Sustainable Business Models and The Lessons We’ve Learned

Learning to balance our business without sacrificing the quality of work and customer service that makes our clients happy is a journey. Here are some lessons that we’ve learned along the way.

Read MorePublished April 19, 2012 in Business

How Working Remotely Works for Us

Four excellent reasons why our team excels despite our vast differences in location. A team working remotely can be just as effective—or more so—than a team that works out of the same studio.

Read MorePublished April 3, 2012 in Business

Professionalism as a State of Mind

Getting too close to your work can get in the way of actually doing your work. Acting like a pro is the solution.

Read MorePublished March 27, 2012 in Productivity, Resources, Writing Tips

The Value of Appreciation

If it weren’t for our amazing clients, our team wouldn’t be able to afford to do what we all love to do for a living. It’s pretty clear just sitting in on our team chats and meetings with clients that the appreciation goes both ways. It wasn’t until recently, however, that I realized how important it really is to feel appreciated when times are tough.

Read MorePublished March 19, 2012 in Business, Productivity

Why You Should Throw Away The Best Idea You Ever Had

Matt discusses how throwing away the best idea you ever had is the litmus test of a truly good idea, and how good ideas can be blinding.

Read MorePublished March 15, 2012 in Business, Writing Tips

Lorem Ipsum Is a Crutch!

Lorem ipsum, the faux-latin text that means nothing and is used liberally and with little regard by designers to fill space in lieu of actual content, is a crutch.

Read MorePublished March 5, 2012 in Content Strategy, Design and Usability, Writing Tips