Comments on: Stop Designing Logos, Start Developing Brands

By: Brett Widmann

Brett Widmann — Tue, 21 Dec 2010 23:43:42 +0000

This is a great article! Definitely some stuff to keep in mind for the future.

By: hermes kelly bag

hermes kelly bag — Fri, 09 Jul 2010 09:39:28 +0000

I disagree. Generally I design 3-5 drastically different logos for a client. Depending on what direction we go from that point can affect the “look” of everything from that point significantly.

By: Daisy

Daisy — Thu, 20 May 2010 18:06:26 +0000

Good article. Brand is a wide concept. If someone is asking us- what is your ‘personality’ – what we will say? Is it our looks, our mentality, or our abilities and talents..? When we are born, we will have a name- but that is not our personality. Just like that, Logo and names are the initial part of branding. It is an evolving process for a business.

-Daisy

By: Alice Dagley

Alice Dagley — Mon, 12 Apr 2010 10:21:12 +0000

Thank you for the article! I share your opinion. Logo can’t be a separate product. It’s a part of your business style. And we can’t take it out of context. I realized it when I was working on one of my project. We designed a website and a logo for one of our client. The matter was that the website created one designer and the logo another. Both website and logo were great. And our client was delighted with our work. But at coding stage when we integrated the website and the logo together we realized that they contrasted with each other. We had to spend a lot of time to make them more blended. Now our designers work more closely with each other discussing together different points about fonts, graphics and whole style.
I think that people make mistake when order website in one company, logo in the second and branding in the third one. Every designer has his own style and it’s difficult to imitate it correctly. So I, as a manager, advice our clients to think first about their business style or branding, and only after start to design logo and website to avoid tastelessness and clash.

By: sboyle

sboyle — Fri, 02 Apr 2010 13:28:46 +0000

I disagree. Generally I design 3-5 drastically different logos for a client. Depending on what direction we go from that point can affect the “look” of everything from that point significantly.

By: Yan Hughes

Yan Hughes — Fri, 02 Apr 2010 12:48:34 +0000

So true so true!!

By: esmaeel

esmaeel — Fri, 02 Apr 2010 09:42:35 +0000

thanks alot very useful!

By: david

david — Fri, 02 Apr 2010 03:34:03 +0000

I developed my site and my brand for about 18 months before contacting a designer to help me come up with a logo.

Now lots of people recognize the logo as part of my brand. This is a very good thing.

Thanks for the great article.

By: Dominique

Dominique — Fri, 02 Apr 2010 03:10:05 +0000

I couldn’t agree more. I often send annoyed clients away from our “logo” meetings telling them to work on some brand building exercises first. Logos are quite late in the process. Especially for a new business.

By: Nikolas Allen

Nikolas Allen — Fri, 02 Apr 2010 01:34:33 +0000

In my experience, it’s a lot easier to create effective branding signals (logos, websites, print collateral) for clients who have a good idea of what their brand is.

Unfortunately, many clients are tight on time, patience and budget and they just want something that “looks good.”

In either case, an essential question to ask the client is this: What is the ONE THING you want your company/product to stand for in the minds of your customer?

Knowing the answer to this makes it easier to create design that will convey their desired brand promise.